Benefits
An increasing number of companies are recognizing the competitive advantages of streaming media and its power as a communication vehicle. Soon, streaming media content will become an integral part of the web experience. According to Carton-Donofrio Interactive, streaming media generates a 70% response rate for content, a 60% response rate for advertising information, and a 49% buy rating for online merchandise.
The biggest advantage a streamed video file enjoys over conventional video is speed. The viewer does not need to download the video before viewing it. The file begins playing on the viewer's computer almost instantaneously, as soon as the viewer clicks on a link and requests it. There is only an initial, negligible waiting period while the file gets buffered.
Other problems related to conventional (non-streaming) media files include virus risks and space required on the viewer's hard disk. A lot of bandwidth is also used when videos are mailed as attachments to other people. All of these problems are completely eliminated with streaming media.
Customers, employees, and any other target audiences have access to your company communications 24 hours a day, 7 days a week, from any Internet connection anywhere in the world.
Compared to print and TV campaigns, streaming videos is an incredibly affordable way to communicate. Streaming your training programs, product demonstrations, and conferences can save the time and cost of business travel. Moreover, by adding e-commerce functionality to your business, you can broaden your audience and generate revenue.
Source - Jupiter Communications
Source - Grey Direct
|